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Because when a customer sees your 404 page, it means something has gone wrong. Your customer has typed the wrong address, or they’ve visited a page that no longer exists, or someone, somewhere has made a mistake and there is a link to your site that leads to a dead end. Developing an interesting and user-friendly 404 page shows you care about every user on your site, even the ones who got lost along the way. It gives the opportunity to create a great impression of your site and of you as a brand. Heinz’ 404 page features an empty bottle of the iconic Heinz tomato ketchup.
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Everyone loves vector graphics and TinyCarrier brings these in full force. It behaves just like a typical webpage on the site along with a contact link to report the broken URL. Large typography helps guide the way and it’s actually difficult to do anything wrong. The best web designs for hair salons take a standard small business site and give it a glow-up. Limeknight shares a cloneable 404 page design that includes two classic games — breakout and snake.
Best 404 Page Examples: Inspiring, Funny, and More
Each company that takes care of user experience (UX), recognizes that its main focus is solving users’ biggest problems. Be simple and helpful, and with good design, links and buttons indicate what users can do to get back on track. Also if you want visitors to feel like they’re helping to solve the problem, try linking directly to a contact page. Visitors can report the broken 404 link and perhaps help you solve why the page is missing in the first place.
#23 Tractor Pull 404 Error
So it makes sense that Wizarding World would use this moment when their users appear somewhere unexpected. From its advertising to its regular high-octane events, Red Bull’s website is never short of interesting elements to engage with. So, for its 404 page, Red Bull leverages this wealth of fascinating branded content and places it front and center. Pierre-Louis Labonne is a delightful creative freelancer with a website that really shows off his skills with a range of brilliantly designed digital gadgets and widgets. Wayside is an innovative design and research practice that tries to do things a little differently to bolster the relationship between people and their communities.
12 practical content tips from Google's Page Quality guidelines - Econsultancy
12 practical content tips from Google's Page Quality guidelines.
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Instead try to offer solutions or links to alternate pages to keep people browsing. As a general rule try to never use the default server 404 message. It doesn’t take much work to create a page using the site’s main template with just a simple 404 error message. The control console prompts us to use the “help” command, then offers four additional options.
Best Free 404 Error Page Templates
Potentially frustrated visitors can easily access the page they’re looking for by clicking on one of the many menu items. If you decide to design your homepage and 404 page in a similar style, you can experiment with adding certain elements to create an engaging experience. Play around with animated elements on your site, add transparent videos and unique vector art illustrations. There aren’t many people who would complain upon reaching this beautifully designed 404 page. The trendy visuals are cohesive with the rest of this creative studio’s website, resulting in a seamless browsing experience, even when coming across a broken link.
Marvel makes use of its extensive list of comic book characters and the popularity of the Marvel Cinematic Universe (MCU) to craft unique and entertaining 404 pages for its website. Because there are a wide variety of reasons a 404 page can be shown to a user, it’s best to have a strong 404 page that minimizes the possible negative effect it could have on them. That’s where the 404 page comes in – acting as a polite acknowledgment that things aren’t where they should be and nudging users back on track within your website. If you’re developing a website or helping to manage one, you should be prepared for when things go wrong.
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Lego 404 page is extremely easy to understand, keeping its target audience in mind. Honestly, Pixar stands out from this list, taking a different approach for their 404 page. Netflix has a the best 404 page with a background image from their Lost In Space series. And when you scroll down, there are a bunch of handy guides that the user can access and make their way ahead.
Embracer Reportedly Might Close Free Radical Design, Its Reformed TimeSplitters Team - Game Informer
Embracer Reportedly Might Close Free Radical Design, Its Reformed TimeSplitters Team.
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The messaging and the little animation on the right tell a complete story. It acknowledges the user’s current situation and the need for some navigation. They empathize with the users and encourage them to stay on the page. A 404 page is an error page that communicates to the user that the site they are trying to access doesn’t exist or is unavailable. With one of the characters from their movie Inside Out, they play with how frustrating it can be to land on the wrong page. Then people can use the main menu at the top of the page to go back through the site.
Adding an unexpected but very useful feature on a 404 page can shift a moment of aggravation into a moment of delight. It is a neat and beneficial feature for many people in the design industry. Ask yourself, "Can I show what my company does visually?" If the answer is yes, congratulations—you should be able to find unique ways to express its 404 pages visually, too. Myriad Video, a creative agency specializing in video production, uses fairly common imagery that mimics the classic color bars that used to appear on old TVs. Most TV users are familiar with this signal and can easily understand the company's area of work (video production).
But more importantly, everything about the page feels on-brand with Disney. The animated effect with their popular character Wreck It Ralph from their hit movie Ralph Breaks the Internet is super cute. You had an expectation of what was to come next and then, ugh, it looks like that’s not going to happen. This error page uses football terminology and an accompanying image to refer to the foul that has occurred. Even though website errors are annoying, the cheeky take on the 404 error page will likely bring a smile to many football fans’ faces who encounter it.
The more whitespace you add around an individual element, the more user attention it will receive. A very interesting example of using generous whitespace can be found on the CUSP 404 page. A simple black and white page features a pseudo-3D sphere in the center that rotates together with the mouse cursor's movement. Contrast and whitespace work in tandem to direct entire user attention to the key message. E-Bay’s 404 error page features a simple design and creative caption.
Ideally, you would want to reduce the number of 404 errors on your website by redirecting users to similar content. If you show visitors a boring, unhelpful 404 page, then they are more likely to leave your website, which will increase your bounce rate and hurt your WordPress SEO. Most WordPress themes come with a basic 404 template, but these designs are usually basic and simple. In this article, we are sharing some of the best 404 error page designs. It’s become a web design trend for most companies to not only make 404 pages practical but also add their own unique spin on the page design, let’s look at some examples of this in action. The algorithm is based, among other things, on tracking user behavior, which implies that a good or bad user experience will have an impact on your organic ranking as long as it is trackable.
In the meantime, here's our pick of the best 404 pages we've seen. The 404 page also includes 7 links to their homepage and other important pages of their website. Like we mentioned before, the use of 7 links can feel a bit excessive to some – but Airbnb pulls it off. Omelet is a creative agency that offers different services, from social media management all the way to film productions. It shouldn’t be a surprise, then, that their 404 page design is a big winner.
This one is cool and engaging, but we also have a set of free 404 error page templates that will do the trick for you. Without hassle, you will find the one that meets your needs precisely, and before you know it, it will already be live on your page. Sometimes, having a link or even a search bar on your error page is wise to avoid losing many users. Whether they typed the wrong search query or your page is not live anymore when they end up on a 404 page, keep their attention intact. If you want to offer your users something more than just a notice that they landed on an error page, this free 404 error page template is for you. Not only does it have a search function integrated into the web design, but it also features a back button.
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